The
Project
Juice Carton
The
Objectives
Create a design that stands out. A juice aisle is highly competitive. A design needs to be modern and yet posses familiar visual elements of juice to entice buyers. Analyzing how cluttered and dense the store shelves are, a bold, simple and clean design is needed to grab attention. The modern shapes and circles playfully portray the orange liguid inside while the natural fruit skin texture emphasizes the organic fruit. An unbleached solid background color also depicts a more natural aesthetic.
